01 / BRAZIL
Beto Ambrosio
São Paulo · Photographer, writer and storyteller
After cycling more than 25,000 kilometres across 17 countries, Beto returned home to share his experiences through photography, talks and writing.
Creative StudioExplore the campaign ↓
HP Worldwide · Global Campaign
Real businesses.
Global stories.
A worldwide commercial campaign built around real entrepreneurs, real places and the meaningful role printing plays in their work.
About the film
Not actors.
Not invented.
Every person and business featured in the campaign was real. Across the countries we visited, the production teams researched and selected genuine entrepreneurs whose work had a meaningful connection to printing.
After travelling around the world, the campaign became more than a product message. It became a collection of authentic stories about people building businesses, making things and turning ideas into something physical.
Selected personal stories
People behind
the campaign.
Three businesses, three countries and three different relationships with making, printing and sharing ideas. Watch the original campaign films.
02 / MEXICO
Cata con Amor
Mexico City · Handcrafted bakery
Alexia Frangos transforms natural ingredients, illustration and cake decoration into individual edible centrepieces made for real clients.
03 / RUSSIA
Retroblock
Moscow · Metalwork and illuminated signage
Ivan and Dariya turned a passion for metalworking and 1960s Americana into a working studio producing distinctive illuminated signs.
Project notes · Production model
Multiple teams.
One production spine.
Regional productions operated simultaneously across different countries. As Line Producer, Agustín Gutiérrez led and coordinated the local production teams, schedules, crews and delivery requirements under Executive Producers Lauren Becker and Maarten Sundermann.
10Countries
4Continents
1,500+Delivery assets
7Local producers
Technical delivery
One campaign engine. Many market outputs.
0145-second hero films
0215-second cutdowns
036-second short assets
0416:9 · 9:16 · 1:1 formats
05Commercial · Online · Social · OOH · Retail
ClientHP
Production company / agencyMediaMonks
Executive producersLauren Becker · Maarten Sundermann
AgencyTodd Lemmon · Kevin Hughes
Line producerAgustín Gutiérrez
Direction & cinematographyJustin Hunt · Nathan Whitmarsh / Heist Bros
Global production. Done locally.
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