Creative Studio / Production & Operations

Selected Work / Live Broadcast

TikTok Ad Awards stage and audience in Mexico City

TikTok Awards LATAM 2025

Name: TikTok Awards LATAM 2025
Start: 2025-01-30
Location: Mexico City

TV Production / Show Operations / Live Broadcast

Behind the scenes

Inside the live production.

A behind-the-scenes look at the teams, rehearsals and operational detail behind TikTok Awards LATAM 2025.

Backstage
02:09
Production BTS

Watch on Vimeo ↗

Executive summary

Live television. One coordinated show operation.

The TikTok Awards LATAM 2025 brought Latin America’s creator community together for a live, digital-first celebration in Mexico City.

Agustín Gutiérrez served as TV Producer and Operations Director across three connected production environments: the Creators Awards—the main TikTok Awards show—the Brand Awards and the Red Carpet.

Project

EventTikTok Awards LATAM 2025

DateJanuary 30, 2025

LocationMexico City

FormatLive awards + digital broadcast

RoleTV Producer / Operations Director

ScopeCreators Awards + Brand Awards + Red Carpet

30 JanLive event / 2025

13Award categories

LiveThrough @tiktoklatam

CDMXMexico City

Three formats

One production conversation.

Creators Awards

The main TikTok Awards show: a live celebration designed for TikTok’s Latin American creator community.

Brand Awards

A dedicated awards format with its own editorial and show logic, connected to the wider production operation.

Red Carpet

The live arrival and interview environment that opened the audience experience before the main ceremony.

Role & responsibility

Production leadership where creative and operations meet.

Television production leadership.
Show operations across the Creators Awards, Brand Awards and Red Carpet.
Budget estimation and production management.
Crew and vendor coordination.
Rehearsal and live delivery planning.
Coordination of creative, technical, broadcast and operational teams.

Production context.

Invited by Echo Cartel to provide direct production services for TikTok.

Production approach

A creative idea needs an operating system.

The work was not simply to deliver three separate formats. It was to build a clear structure around them: responsibilities, budgets, teams, technical interfaces, rehearsals, cues and live decision-making.

That structure protected the creative intent while giving every department the information and conditions needed to perform.

About the event

Celebrating Latin American creators.

The fourth edition of the TikTok Awards took place on January 30, 2025, in Mexico City. TikTok’s official announcement described a live broadcast through @tiktoklatam, beginning with the Red Carpet and continuing into an awards ceremony spanning 13 categories.

Behind the scenes